all-star search engine marketing (SEM / PPC), optimization (SEO), & website development

Internet Marketing Strategy

Internet marketing can attract more people to your website, increase customers for your business, and enhance branding of your company and products. If you are just beginning your online marketing strategy the top 10 list below will get you started on a plan that has worked for many.

• Start with a web promotion plan and an effective web design and development strategy.
• Get ranked at the top in major search engines, and practice good Search Optimization Techniques.
• Learn to use Email Marketing Effectively.
• Dominate your marketing niche with affiliate, reseller, and associate programs.
• Request an analysis from an Internet marketing coach or Internet marketing consultant.
• Build a responsive opt-in email list.
• Publish articles or get listed in news stories.
• Write and publish online press releases.
• Facilitate and run contests and giveaways via your web site.
• Blog and interact with your visitors.

By following the above tips you'll be on your way to creating a concrete internet marketing strategy that could boost your business substantially.

 

Search Engine Optimization (SEO)

Search engine optimization (SEO) is the process of improving the volume or quality of traffic to a web site from search engines via "natural" ("organic" or "algorithmic") search results. Typically, the earlier a site appears in the search results list, the more visitors it will receive from the search engine. SEO may target different kinds of search, including image search, local search, and industry-specific vertical search engines. This gives a web site web presence.

As an Internet marketing strategy, SEO considers how search engines work and what people search for. Optimizing a website primarily involves editing its content and HTML coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines.

The acronym "SEO" can also refer to "search engine optimizers," a term adopted by an industry of consultants who carry out optimization projects on behalf of clients, and by employees who perform SEO services in-house. Search engine optimizers may offer SEO as a stand-alone service or as a part of a broader marketing campaign. Because effective SEO may require changes to the HTML source code of a site, SEO tactics may be incorporated into web site development and design. The term "search engine friendly" may be used to describe web site designs, menus, content management systems, images, videos, shopping carts, and other elements that have been optimized for the purpose of search engine exposure.

 

Pay-Per-Click Advertising (PPC)

As Google would put it...

"You create your ads: You create ads and choose keywords, which are words or phrases related to your business.

Your ads appear on Google: When people search on Google using one of your keywords, your ad may appear next to the search results. Now you're advertising to an audience that's already interested in you.

You attract customers: People can simply click your ad to make a purchase or learn more about you. It's that easy!"

Of course, there is a lot of art and science to doing it right but you get the gist.

 

Website Design

Like Jazz, Website Design is as much about what to leave out as it is what to put in. Jakob Nielsen covers the flipside of this in his "Top Ten Mistakes in Web Design."

The Triple Double Web Marketing team has been architecting, designing and building websites since 1995. Our clients run the gamut - from MIT-incubated startups to centuries-old insurance companies. The thing they've shared in common is the need to market effectively over the web and drive revenue through the web channel.

Our team is comprised of agency, media, and client-side all-stars - all of whom do what they do mainly for the love of it but also to deliver results and client satisfaction. We have animators from Nickelodeon, PR people from Ogilvy, Web designers from Digitas, and whole host of other best-in-class specialists.

 

Brand Awareness

The definition of brand: A brand is an identifiable entity that makes specific promises of value. In its simplest form, a brand is nothing more and nothing less than the promises of value you or your product make. These promises can be implied or explicitly stated, but none-the-less, value of some type is promised.

Brand image is defined as consumers' perceptions as reflected by the associations they hold in their minds when they think of your brand.

Brand awareness is when people recognize your brand as yours. This does not necessarily mean they prefer your brand (brand preference), attach a high value to, or associate any superior attributes to your brand, it just means they recognize your brand and can identify it under different conditions.

Brand awareness consists of both brand recognition, which is the ability of consumers to confirm that they have previously been exposed to your brand, and brand recall, which reflects the ability of consumers to name your brand when given the product category, category need, or some other similar cue.

Aided awareness occurs when you show or read a list of brands and the person expresses familiarity with your brand only after they hear or see it.

Top-of-mind awareness occurs when you ask a person to name brands within a product category and your brand pops up first on the list.

 

Google Analytics & AdWords

Synchronicity between Google Analytics and Google AdWords is critical to gaining insight into a given site's organic and paid results. While many marketing organizations choose to delineate the performance of the two, we find it is more beneficial to analyze search results in aggregate - especially in the B2B space where sales cycles are likely to be longer and more convoluted.

If this is foreign territory to you, we invite to watch the following YouTube video from a Google seminar.

 

Social Media & Blogs

Viral Marketing is a term used to describe any advertising online that relies primarily on word of mouth and social media to gain brand recognition. While highly unpredictable, Social Media Marketing can create the kind of product or service explosion many companies need to grow. We offer many social/viral solutions that will not only create conversions, but will boost your search engine visibility and position.

Our social/viral services include:

• YouTube channels
• Blogger/Blogspots
• Wordpress publishing
• Twitter identities
• Facebook fan pages
• MySpaces
• Flickr portfolios
• LinkedIn profiles

Web-Driven Public Relations

News and press releases raise your online visibility where millions of people are searching for information.

• Be found on search engines
• Appear on other premium sites
• Build backlinks and inbound links from other premium sites
• Reach millions of potential prospects
• Attract potential customers with your news
• Send your release in no time
• Get publicity that fits your marketing budget
• Put your news in front of key media
• Get stats in real-time

E-Commerce

The goal of all SEO is to achieve results with Google; to accomplish this, there are three areas to target.

• On-page content/links: Refers to the keyword optimizations you make in your web page code. This has fairly little SEO importance but is easy to control.
• Sitewide links: The navigation and linking structure you use across your site. This is very important and within your control.
• Off-site back-links: The links coming into your site. This is extremely important but very difficult to control.

The top 5 rules of thumb are as follows:

• Avoid Manufacturer Product Descriptions: It’s tempting to just copy and paste from the manufacturer’s website, but resist the urge. At the very least, re-write the description in some way to make it unique.
• Create a SEO Keyword Field in Product Database: Just as every product record in your catalog has a name, price, and other attributes, you should also create a SEO keyword field that is displayed in the title tags, meta tags, and preferably the body as well. As you add products to the site, enter commonly search for keywords in this field. Not everyone will search by the brand name or item number, so this will greatly help your product pages rank for long tail searches.
• Focus on Singular Keywords on Product Page: As a general rule, I try to optimize for plural keywords on the home page or other SEO landing pages. Focus on singular terms on the product pages by using the SEO keyword field mentioned in step 2.
• Simple Product & Category URLs: Ideally, URLs should consist of keywords, not useless ID’s or other parameters. If you don’t have the option of using URL re-writing software, at least limit the number of variables passed in the URL.
• All Products 2 or 3 Clicks from the Home Page: Keep your product pages as close as possible to your greatest source of PageRank. Many sites bury part of their product catalog deep within dozens of pages of categories and subcategories. This can be accomplished by using SEO friendly rollovers or increasing the number of products per page.